Ongoing Projects - SHUBH AARAMBH



Shubh Aarambh project at Anamalai block, Pollachi Taluk, provides Childhood development services in 3 Pillars namely Health & Nutrition Education, Active Play and Kitchen Garden. The project is funded by Mondelez International, USA and implemented by NMCT in partnership with Save the Children and Magic Bus


Shubh Aarambh project imparts increased awareness, knowledge and practice within communities and children on healthy lifestyle and nutrition. Activities of regular play/sports to keep the children and youth to stay active and fit are regularly taken up. Access to fresh vegetables and fruits is arranged through development and maintenance of household kitchen gardens and community & institution kitchen gardens.

Shubh Aarambh Project has reached out the mothers and children and also formed various groups and committees as per the following graphical representation.

Health and Nutrition Education Sessions are periodically conducted among mothers group on correct feeding practices. Lalitha and Babu Manual training are conducted to the children and adolescent groups making them internalizing their needs and rights. Sensitization Programs and street plays at village levels are conducted on Health, Nutrition and Wash.

Active Play sessions are conducted regularly in Community. School Level Sports Events were conducted for the children and their parents. Mothers and Adolescent were trained in establishing House Hold Kitchen Gardens and Community Kitchen Gardens.

Achievements of TI- Coimbatore & Tirupur

S.No Programs & Events No. of participants
01 Breast feeding Week in 22 villages 415
02 World nutrition week in 29 schools & Community 1557
03 Mothers day Celebration 30
04 Sanitation Drive 10 Villages
05 Health camp (10 villages) 4311
06 ANNAM recipe launch 340 mothers
07 Health & Nutrition Mela (10 Schools) 1499
08 25 Community level sensitization campaigns 2065
09 73 Cooking demo 4132